Brochures are a traditional form of marketing that can be used to provide a valuable first impression to your customers.
A brochure is an entry point along the customer’s journey.
It’s a marketing piece that is tangible and has a long lasting effect.
In addition, customers tend to read a brochure since they are small and easy to read.
Do you want your brochure to stand out among the others?
Start by working with a brochure copywriter.
Brochure copywriting can help you attract the ideal customers for your business.
What is a brochure?
A brochure is a small booklet or pamphlet that contains promotional material or product information.
It can be used in the print or digital format.
Print brochures are tangible marketing materials that customers sometimes keep for years.
Usually, they are kept in a drawer for when they need to be recalled or used.
Print brochures have a long shelf life.
Similarly, digital brochures have the same effect as print brochures but they are much easier to distribute.
Because they are digital they can be easily pulled up from your email or downloaded from a website.
Brochures are oftentimes used as a take home piece.
For instance, if you have a meeting with a client and you want them to remember your business; you give them a brochure to take home.
Customers like free gifts.
If you can provide them with a free brochure, they will see your business as more credible and have positive feelings about your business.
How can a brochure copywriter help your business?
A brochure copywriter can help attract customers to your business.
As a brochure copywriter, I create brochures that show the best side of your business.
Additionally, I work with you to deliver a compelling message to your audience.
My aim is to attract the attention of the reader and demonstrate to them why your product or service is the solution to their problems.
When it comes to writing, my writing style is conversational.
The copy that I write for brochures is informational and also easy to read.
Based on your feedback and my research; I can help explain the features and benefits of your products.
Well written copy for your brochure just makes business sense.
Copywriting can help your business become more credible, help you gain customers’ trust, and increase sales.
I suggest reading this guide: What is Direct Response Copywriting? + Real World Examples
How to distribute a brochure?
A brochure can be distributed..
- At your business reception area
- Direct mail (Brochures can be combined with sales letters as a package)
- Email ( Digital brochures)
- Download from website ( Digital brochures)
- Trade shows
- Industry events
Parts of a brochure
Headline
In order to get the most out of your brochure, you need to draw the attention of your reader.
Headlines with numbers usually work great with people.
For instance, a headline can be “5 ways to grow your business using social media”
This headline makes you wonder about the 5 ways to grow your business and makes you want to continue to read.
See below the example brochure I created using that headline.
Subheading
The use of subheadings is to provide support for the headline.
Subheadings make it easier to break down a message into smaller parts.
It keeps the reader engaged and makes the brochure easier to read.
Body copy
The body copy is your chance to show the features and benefits of your product or service.
Demonstrate to the prospect why your products or services are worth purchasing.
In order to accomplish this you must know your audience.
Ask yourself…
What makes your product stand out from the competition?
How does your product or service solve a customer’s needs?
The better that you can understand your customers, the better that you can serve them.
The brochure copy should be simple and easy to read.
Customers respond better when the copy is not complicated.
Visuals
Visuals add to the appeal of the brochure.
It makes your business look more credible and professional.
In addition, the font of the brochure should be readable.
If you make the font too small some readers will be turned off and will not continue to read.
If creating a print brochure make sure to use quality paper.
The visuals, font and paper add to the presentation of the brochure.
Keep on reading: What is a Freelance Copywriter?
Contact information
Business name
Address
Telephone
Website
Social media
Call to actions
Brochure call to actions can guide people to…
Visit your website
Make a purchase online
Order food online
Follow your business on social media
Take advantage of promotions
For instance, free delivery on your first order is a great first promotion.
Receiving, free delivery incentivizes customers to make a purchase.
A brochure copywriter can help you create a brochure that’s ideal for your business
Copywriters can help your business deliver the right message.
As a brochure copywriter, I can help you deliver an engaging message to your customers.
What kind of brochure is your business looking to create?
Brochures can be used as informational pieces to inform your customers of your products or services.
Brochures can even be used to showcase a new product.
If you are launching a new product or service a brochure can help spread the word.
Digital brochures would be ideal for this situation.
Brochures can be adapted to suit your company’s marketing efforts.
Visit my portfolio for more brochure examples.
Summary
Brochures are a traditional form of marketing that continues to work.
Your customers will tend to read a brochure since it’s a quick and easy read.
Brochures can have a positive first impression on your business.
They can be used as an entry point in the customer’s journey.
Brochures can be paired with a sales letter to deliver a powerful marketing message.
Furthermore, a brochure that has strong copy and is well-designed adds more credibility to your business.
Brochures can be used as a take home piece.
Some customers like to have a physical document they can use to recall information.
Customers will be happy with the free reading material.
On the other hand, digital brochures have the same impact as print brochures but they are easier to distribute.
Being able to send a brochure through email or downloaded from a website can help with customer relationships.
Include a call to action to encourage the customer to take the next step.
Work with a brochure copywriter to help deliver the right message to your audience.
Brochures are a dynamic marketing tool that can have a long lasting impression on your customers.
Author: Carlos Sequeira
Posted: April 1, 2022
Contact me for your next copywriting project. There is no obligation of course.